DMC Interactive is proud to partner with BetterMail, a leading email service provider that offers a sophisticated yet simple to use, feature-rich email marketing platform. With BetterMail, you can create impactful, dynamic email marketing campaigns targeted to a few hundred people, or a few hundred thousand quickly and easily. Each email can be personalized and include custom content based on each individual recipient's interests and relationships with your organization.
BetterMail offers a range of powerful features that will help you maximize the benefits of your email marketing activities:
Easily Import, build and manage lists, synchronize your data and much more. You can use create custom fields and interests within your list for better campaign management. Simple-to-use filters allow you to segment lists and target your messages. Add forms to your website or landing pages to grow your database.
Creating memorable, impactful messages is crucial to having a successful email campaign. BetterMail provides you with a number of ways create messages, including WYSIWYG (What you see is what you get) and HTML editors, form-based editor that allows you to "fill in the blanks" and create your message and the ability to easily upload messages created in an external program, like Dream Weaver. Plus, you can create messages in virtually any language.
Your list and message come together to create a campaign, and BetterMail offers several different ways to manage campaigns. You can use the dynamic content feature to customize aspects of the message depending on who's receiving it, whether it's the signature on the message or exclusive offers. With identity management, you can send the same message to everyone in your database, but change the "From" designator for groups of message.
Deliverability is key – it's essential that your email service provider not only understands issues related to deliverability, but also manages them to ensure your messages are delivered. From its exceptional reputation to spam checking, email authentication, feedback loops with major Internet Service Providers and more, BetterMail has deliverability covered every step of the way.
Track and analyze the success of your email marketing campaign using broad variety of parameters, ranging from as simple as who received the email and who didn't, to who opened the message to the specific links they clicked on inside it. With BetterMail's contact level reporting you're better able to build follow-up campaigns by specifically targeting people based on previous actions.
If you'd like to learn more about how BetterMail could assist you with your email marketing, please call DMC at 416-406-4420, email tgilroy@directmediacanada.com or complete the form on the left and one of our consultants will contact you.
