Direct Media Canada Interactive is well positioned to offer multi-channel marketing opportunities due to its past history as experts in
both offline postal and telemarketing acquisition campaigns. Over the past 5 years, we have expanded our reach with email lists and
now offer a very comprehensive portfolio of business and consumer lists in all 3 vertical mediums.
Our managed properties can be combined with our experience in building million names plus prospecting databases. These databases
are updated with hundreds of private consumer and business lists from many leading North American marketing organizations. Our Interactive brokers can offer a targeted universe of rental lists that can meet any volume or segmentation criteria required by both
large and smaller marketers.
Our media brokerage capabilities include postal, email and telemarketing on both vertical lists and national databases. Mobile
Marketing databases are our newest available targeted consumer resource. This new medium sends a brief text message to a
consumer's cell phones where they can be reached at any time. This 100% opt-in product will introduce a new form of customer
acquisition to the marketplace. Marketers can utilize a multi-channel approach to combine text messages with either their email or
postal acquisition campaigns.
The wide variety of four different or combined advertising mediums allows any marketer a broad choice of strategies to ensure that
their targeting and return on investment has the best chance of success whether it be promoting new products, building brand
recognition or building their own opt-in prospect databases.