Your website is not helping your bottom line if it can't be found. You need to reach those prospective customers who are actively searching for a solution to their problem – not necessarily your company or product name. Increasing the visibility of your website through search engines, such as Google, Yahoo and Bing captures prospective customers at the peak moment of their interest. Done correctly, this is a powerful way to increase targeted traffic, qualified leads and sales.
Our partner, Agito Internet Marketing, specializes in online lead generation with a focus on search marketing. Agito develops comprehensive online marketing programs to address our clients' specific business objectives.
Their experience, approach and specialized technology combine to make Agito a unique marketing partner for any business with the potential to generate leads online.
- Experience:
The Agito team has been developing online marketing programs since 1998. They have a deep knowledge in all aspects of paid and organic search marketing with an understanding of the unique challenges facing business to business marketers.
- Approach:
Agito manages every online marketing program to a targeted cost-per-lead based on all marketing expenses - including service and consulting fees. They work closely with our clients to ‘close the loop' and identify the specific activities and keywords that are driving opportunities and sales, which is crucial to increasing the profitability of online programs over time.
- Technology:
Agito's Engagement Management technology captures information to track where your prospects are coming from online. All source and activity data is linked to the specific individuals who identify themselves through your website. And a dedicated marketing database for each client consolidates this data - by individual prospect - to provide the reports that are essential to understanding what's working, what isn't and how to generate leads more cost effectively.
- Search Visibility Audit
How can you know if search marketing will work for your company before actually starting a program? Agito developed their Search Visibility Audit to answer this question. The audit will determine the total search activity that exists in your market space; how much of the total estimated traffic is currently going to your website, your competitors and other online destinations; and the potential to increase the number of leads to your website. The audit also includes specific recommendations for how to change your site to start generating more search traffic and leads.
- Pay-Per-Click program management
If you're ready to start then the first step is PPC advertising program. A paid search program will not only start to generate targeted traffic and leads immediately, it is also the quickest way to determine the keywords and phrases that should be targeted for your business. Knowing the keywords and phrases that work for your business is also essential to starting an effective organic search program.
- PPC Account Review
You may already have a Google Adwords program in place or you've tried Google Adwords and were not satisfied with the results. In either case, let us review your account setup and the results. In most cases we can suggest how your results could be improved significantly or tell you why a campaign was not successful. There is no charge for this service for qualified prospects.
- Search Engine Optimization (SEO)
Organic search is one the least understood areas of online marketing, but one of the most important because it represents the highest volume of available search traffic. An effective organic search program should be part of any comprehensive online marketing effort.
We welcome the opportunity to arrange an initial consultation to determine if Agito's services and expertise are applicable to your business. Call DMC at 416-406-4420, email tgilroy@directmediacanada.com or complete the form on the left and one of our consultants will contact you.
